Teenagers' lives turning to drama because of smartphones obsession
LG imitates "the Bold and the Beautiful"
For better or for worse
RKCR/Y&R has launched a series of idents for LG on Channel 4 to showcase to 16-24 year olds how LG’s innovative range of smartphones can enhance their lives, by constantly connecting them.
LG Californian Soap Opera, called "The Young and the Connected" campain, was produced and launched in 2010. - More commercials : http://wat.tv/CulturePub
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